Path: chuka.playstation.co.uk!news From: James Shaughnessy Newsgroups: scea.yaroze.freetalk,scee.yaroze.freetalk.english Subject: Re: In-game advertising (was anti-mod chip / pirating / backups / etc.) Date: Mon, 15 Feb 1999 11:49:06 +0000 Organization: PlayStation Net Yaroze (SCEE) Lines: 97 Message-ID: <36C809B2.CA6FC2B0@manc.u-net.com> References: <7a0a6u$714@scea> <36C40EC4.E4082468@datasys.net> <7a187m$o0v10@chuka.playstation.co.uk> <36C488C0.8DF59CF0@datasys.net> <7a2cd1$2i83@scea> <7a3pvs$7op11@chuka.playstation.co.uk> <36C78CB5.85CD7DDC@hotmail.com> NNTP-Posting-Host: manc.u-net.com Mime-Version: 1.0 Content-Type: multipart/alternative; boundary="------------0A4282EDA00B328E0D7717AB" X-Mailer: Mozilla 4.5 [en] (Win95; I) X-Accept-Language: en Xref: chuka.playstation.co.uk scea.yaroze.freetalk:1202 scee.yaroze.freetalk.english:3502 --------------0A4282EDA00B328E0D7717AB Content-Type: text/plain; charset=iso-8859-1 Content-Transfer-Encoding: 8bit 1080° Snowboarding on N64 has a similar thing -- billboarding and product placement. There's a 4-second pure-advertising title screen fror Lamar Snowboards and Tommy Hilfiger. Tommy billboards appear throughout the game, and the snowboards in the game all actually exist. None of this ruins the game -- in fact it adds a certain kudos to the proceedings. I mean if they had Coke and Macdonalds billboards all over the courses too it wouldn't bother me because it's realistic. A few games have sponsors in the actual title: No Fear Downhill Mountainbiking for one (a clothing label of course) The commercial potential when fully recognised will probably go way overboard (at first anyhoo) -- I remember a PC coverdisk once has an advertising video that you HAD to watch through before you could load the menu -- needless to say this "got everyone's goat" [mass understatement] and was soon scrapped, but in moderation in-game advertising is definitely worth it if it reduces the cost of games. Jim (who's going to rush out and buy a "No Fear" T-shirt, have a "Big Mac" and "Coke" and then go and buy some "Tommy Hilfiger" jeans and then a "Tahoe 151" snowboard, but is still adamant that advertising has NO effect on him...) PS Reminds me of that Simpsons episode *: when it's NEW BILLBOARD DAY. Homer suddenly at dinner: "That's it! You people have stood in my way long enough - I'm going to Clown College." Bart: "I guess none of us expected him to say that." * (er sorry, everything reminds me of A Simpsons episode, you should know that by now..) Toby Sargeant wrote: > As an example, the advertising for Red Bull was pretty prominent throughout > Wipeout 2097 (or was it the original?). People put up with advertising at > sporting events already, without it detracting too much from the sport > itself; I'm sure the same could be done for videogames. (Doesn't hotmail > have advertising, by the way?) -- ----------------------------------------- James Shaughnessy james@manc.u-net.com http://www.netyaroze-europe.com/~shaughnj ----------------------------------------- --------------0A4282EDA00B328E0D7717AB Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit 1080° Snowboarding on N64 has a similar thing -- billboarding and product placement.  There's a 4-second pure-advertising title screen fror Lamar Snowboards and Tommy Hilfiger.  Tommy billboards appear throughout the game, and the snowboards in the game all actually exist.  None of this ruins the game -- in fact it adds a certain kudos to the proceedings.  I mean if they had Coke and Macdonalds billboards all over the courses too it wouldn't bother me because it's realistic.  A few games have sponsors in the actual title: No Fear Downhill Mountainbiking for one (a clothing label of course)

The commercial potential when fully recognised will probably go way overboard (at first anyhoo) -- I remember a PC coverdisk once has an advertising video that you HAD to watch through before you could load the menu -- needless to say this "got everyone's goat" [mass understatement] and was soon scrapped, but in moderation in-game advertising is definitely worth it if it reduces the cost of games.

Jim (who's going to rush out and buy a "No Fear" T-shirt, have a "Big Mac" and "Coke" and then go and buy some "Tommy Hilfiger" jeans and then a "Tahoe 151" snowboard, but is still adamant that advertising has NO effect on him...)

PS Reminds me of that Simpsons episode *: when it's NEW BILLBOARD DAY.
Homer suddenly at dinner: "That's it! You people have stood in my way long enough - I'm going to Clown College."
Bart: "I guess none of us expected him to say that."

* (er sorry, everything reminds me of A Simpsons episode, you should know that by now..)
 

Toby Sargeant wrote:

As an example, the advertising for Red Bull was pretty prominent throughout
Wipeout 2097 (or was it the original?). People put up with advertising at
sporting events already, without it detracting too much from the sport
itself; I'm sure the same could be done for videogames. (Doesn't hotmail
have advertising, by the way?)
--
-----------------------------------------
James Shaughnessy    james@manc.u-net.com
http://www.netyaroze-europe.com/~shaughnj
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