Path: chuka.playstation.co.uk!news From: "Derek da Silva" Newsgroups: scea.yaroze.freetalk,scee.yaroze.freetalk.english Subject: Re: In-game advertising (was anti-mod chip / pirating / backups / etc.) Date: Mon, 15 Feb 1999 14:40:31 -0000 Organization: PlayStation Net Yaroze (SCEE) Lines: 24 Message-ID: <7a9bk0$6p36@chuka.playstation.co.uk> References: <7a0a6u$714@scea> <36C40EC4.E4082468@datasys.net> <7a187m$o0v10@chuka.playstation.co.uk> <36C488C0.8DF59CF0@datasys.net> <7a2cd1$2i83@scea> <7a3pvs$7op11@chuka.playstation.co.uk> <36C78CB5.85CD7DDC@hotmail.com> <36C809B2.CA6FC2B0@manc.u-net.com> NNTP-Posting-Host: p4Cs02a01.client.global.net.uk X-Newsreader: Microsoft Outlook Express 4.72.3110.1 X-MimeOLE: Produced By Microsoft MimeOLE V4.72.3110.3 Xref: chuka.playstation.co.uk scea.yaroze.freetalk:1204 scee.yaroze.freetalk.english:3504 As long as it isn't overly intrusive and is appropriate within the context of the game, advertising is okay. Apart from sport and racing titles though, it's difficult to see how advertisers will effectively intergrate their ads within videogames. The subtle ;-) tactic of product placement often used in movies will be difficult to implement. Perhaps they'll just settle for coventional TV style 30 second breaks between levels instead eh? :-) I'm sure they have their 'best people' working on the problem right now... Regarding piracy - reducing the price of games, emphasising the perceived value of official products and improved copy-protection seem like the way to go. Futile IDSA crackdowns do nothing to tackle the root cause of the problem. Derek --- --- --- --- --- --- dasi@globalnet.co.uk