Path: chuka.playstation.co.uk!news From: "Rad" Newsgroups: scea.yaroze.freetalk,scee.yaroze.freetalk.english Subject: Re: In-game advertising (was anti-mod chip / pirating / backups / etc.) Date: Mon, 15 Feb 1999 17:10:48 -0000 Organization: PlayStation Net Yaroze (SCEE) Lines: 209 Message-ID: <7a9ken$6p37@chuka.playstation.co.uk> References: <7a0a6u$714@scea> <36C40EC4.E4082468@datasys.net> <7a187m$o0v10@chuka.playstation.co.uk> <36C488C0.8DF59CF0@datasys.net> <7a2cd1$2i83@scea> <7a3pvs$7op11@chuka.playstation.co.uk> <36C78CB5.85CD7DDC@hotmail.com> <36C809B2.CA6FC2B0@manc.u-net.com> NNTP-Posting-Host: vil-8.village.gre.ac.uk Mime-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_NextPart_000_002C_01BE5906.21FDA760" X-Newsreader: Microsoft Outlook Express 4.72.3110.5 X-MimeOLE: Produced By Microsoft MimeOLE V4.72.3110.3 Xref: chuka.playstation.co.uk scea.yaroze.freetalk:1206 scee.yaroze.freetalk.english:3507 This is a multi-part message in MIME format. ------=_NextPart_000_002C_01BE5906.21FDA760 Content-Type: text/plain; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable Ok, I don't want to seem the negative person around hear, putting = peoples ideas down and stuff but, er, think of me as your alarm clock = waking you up in the morning, ruining that great dream of yours :) I do think advertising in a game is a great idea if used correctly and = like James said realistically, however I really can't see companies = dropping their game prices just because they make extra money from = advertising. Example: XYZ Publishing Ltd double their profits from a game because of = in-game advertising, do you really believe that they would pass on this = benefit to the customers by halfing the price of their next game, = leaving them with half as much profits as they could have had? No of = course not. Ok, so that wasn't a great example since there are many = other factors involved, but you get the idea. Basically if companies find a new way (such as advertising) to make more = money, I'm sure they'd rather keep it then give it back to the customer. Rad. rad@cyberdude.com http://www.netyaroze-europe.com/~radpsx p.s. Simpsons & Red Dwarf kick ass. James Shaughnessy wrote in message = <36C809B2.CA6FC2B0@manc.u-net.com>... 1080=B0 Snowboarding on N64 has a similar thing -- billboarding and = product placement. There's a 4-second pure-advertising title screen = fror Lamar Snowboards and Tommy Hilfiger. Tommy billboards appear = throughout the game, and the snowboards in the game all actually exist. = None of this ruins the game -- in fact it adds a certain kudos to the = proceedings. I mean if they had Coke and Macdonalds billboards all over = the courses too it wouldn't bother me because it's realistic. A few = games have sponsors in the actual title: No Fear Downhill Mountainbiking = for one (a clothing label of course)=20 The commercial potential when fully recognised will probably go way = overboard (at first anyhoo) -- I remember a PC coverdisk once has an = advertising video that you HAD to watch through before you could load = the menu -- needless to say this "got everyone's goat" [mass = understatement] and was soon scrapped, but in moderation in-game = advertising is definitely worth it if it reduces the cost of games.=20 Jim (who's going to rush out and buy a "No Fear" T-shirt, have a = "Big Mac" and "Coke" and then go and buy some "Tommy Hilfiger" jeans and = then a "Tahoe 151" snowboard, but is still adamant that advertising has = NO effect on him...)=20 PS Reminds me of that Simpsons episode *: when it's NEW BILLBOARD = DAY.=20 Homer suddenly at dinner: "That's it! You people have stood in my = way long enough - I'm going to Clown College."=20 Bart: "I guess none of us expected him to say that."=20 * (er sorry, everything reminds me of A Simpsons episode, you should = know that by now..)=20 =20 Toby Sargeant wrote:=20 As an example, the advertising for Red Bull was pretty prominent = throughout=20 Wipeout 2097 (or was it the original?). People put up with = advertising at=20 sporting events already, without it detracting too much from the = sport=20 itself; I'm sure the same could be done for videogames. (Doesn't = hotmail=20 have advertising, by the way?) --=20 -----------------------------------------=20 James Shaughnessy james@manc.u-net.com=20 http://www.netyaroze-europe.com/~shaughnj=20 -----------------------------------------=20 =20 ------=_NextPart_000_002C_01BE5906.21FDA760 Content-Type: text/html; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable
Ok, I don't want to seem the = negative=20 person around hear, putting peoples ideas down and stuff but, er, think = of me as=20 your alarm clock waking you up in the morning, ruining that great dream = of yours=20 :)
 
I do think advertising in a game is a great idea if = used=20 correctly and like James said realistically, however I really can't see=20 companies dropping their game prices just because they make extra money = from=20 advertising.
Example: XYZ Publishing Ltd double their profits = from a game=20 because of in-game advertising, do you really believe that they would = pass on=20 this benefit to the customers by halfing the price of their next = game, =20 leaving them with half as much profits as they could have had? No of = course not.=20 Ok, so that wasn't  a great example since there are many other = factors=20 involved, but you get the idea.
Basically if companies find a new way (such as = advertising) to=20 make more money, I'm sure they'd rather keep it then give it back to the = customer.
 
Rad.
rad@cyberdude.com
http://www.netyaroze-eur= ope.com/~radpsx
 
p.s. Simpsons & Red Dwarf kick=20 ass.
James Shaughnessy wrote in message <36C809B2.CA6FC2B0@manc.u= -net.com>...
1080°=20 Snowboarding on N64 has a similar thing -- billboarding and product=20 placement.  There's a 4-second pure-advertising title screen = fror=20 Lamar Snowboards and Tommy Hilfiger.  Tommy = billboards=20 appear throughout the game, and the snowboards in the game all = actually=20 exist.  None of this ruins the game -- in fact it adds a = certain kudos=20 to the proceedings.  I mean if they had Coke and=20 Macdonalds billboards all over the courses too it wouldn't = bother me=20 because it's realistic.  A few games have sponsors in the = actual=20 title: No Fear Downhill Mountainbiking for one (a clothing = label of=20 course)=20

The commercial potential when fully recognised will probably go = way=20 overboard (at first anyhoo) -- I remember a PC coverdisk once has an = advertising video that you HAD to watch through before you could = load the=20 menu -- needless to say this "got everyone's goat" [mass=20 understatement] and was soon scrapped, but in moderation in-game = advertising=20 is definitely worth it if it reduces the cost of games.=20

Jim (who's going to rush out and buy a "No Fear" = T-shirt, have=20 a "Big Mac" and "Coke" and then go and buy some=20 "Tommy Hilfiger" jeans and then a "Tahoe 151" = snowboard,=20 but is still adamant that advertising has NO effect on him...)=20

PS Reminds me of that Simpsons episode *: when it's NEW BILLBOARD = DAY.=20
Homer suddenly at dinner: "That's it! You people have stood = in my=20 way long enough - I'm going to Clown College."
Bart: = "I guess=20 none of us expected him to say that."=20

* (er sorry, everything reminds me of A Simpsons = episode,=20 you should know that by now..)
 =20

Toby Sargeant wrote:=20

As an example, the advertising for Red = Bull was=20 pretty prominent throughout
Wipeout 2097 (or was it the = original?).=20 People put up with advertising at
sporting events already, = without=20 it detracting too much from the sport
itself; I'm sure the = same=20 could be done for videogames. (Doesn't hotmail
have = advertising, by=20 the way?)
--=20
-----------------------------------------
James = Shaughnessy    james@manc.u-net.com
http://www.netyaroze-e= urope.com/~shaughnj=20
-----------------------------------------
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