Path: chuka.playstation.co.uk!news From: "John Blackburne" Newsgroups: scea.yaroze.freetalk,scee.yaroze.freetalk.english Subject: Re: In-game advertising (was anti-mod chip / pirating / backups / etc.) Date: Tue, 16 Feb 1999 20:57:43 +0000 Organization: PlayStation Net Yaroze (SCEE) Lines: 80 Message-ID: <7acm12$btf2@chuka.playstation.co.uk> References: <7a0a6u$714@scea> <36C40EC4.E4082468@datasys.net> <7a187m$o0v10@chuka.playstation.co.uk> <36C488C0.8DF59CF0@datasys.net> <7a2cd1$2i83@scea> <7a3pvs$7op11@chuka.playstation.co.uk> <36C78CB5.85CD7DDC@hotmail.com> <36C809B2.CA6FC2B0@manc.u-net.com> <7a9ken$6p37@chuka.playstation.co.uk> NNTP-Posting-Host: th-pm02-34.ndirect.co.uk Mime-Version: 1.0 Content-Type: multipart/alternative; boundary="MS_Mac_OE_3002043464_6600059_MIME_Part" X-Newsreader: Microsoft Outlook Express Macintosh Edition - 4.5 (0410) Xref: chuka.playstation.co.uk scea.yaroze.freetalk:1218 scee.yaroze.freetalk.english:3537 > THIS MESSAGE IS IN MIME FORMAT. Since your mail reader does not understand this format, some or all of this message may not be legible. --MS_Mac_OE_3002043464_6600059_MIME_Part Content-type: text/plain; charset="US-ASCII" Content-transfer-encoding: 7bit In article <7a9ken$6p37@chuka.playstation.co.uk>, "Rad" wrote: Example: XYZ Publishing Ltd double their profits from a game because of in-game advertising, do you really believe that they would pass on this benefit to the customers by halfing the price of their next game, leaving them with half as much profits as they could have had? No of course not. Ok, so that wasn't a great example since there are many other factors involved, but you get the idea. No way. If advertising does take off within games (& I can see it happening a lot more) it will be a way all companies can make more money. Will they then sit back and try and rake off the profits ? No, because it's a highly competitive marekt place, and they will be forced to pass on the benefits to the consumer to compete. E.g. you might see more resources invested in developing a game with the help of the additional revenue from advertising. You might see marginal games released which would otherwise have been dropped as the advertising money swings the decision. You might see cheaper games, upgrades or special editions as marketing tie-ins (free Kelloggs sponsored platformer with every packet of Corn-Flakes ?) Any company that does just sit on extra advertising revenues will be risking being overtaken by the many companies with more innovative, customer-centric, policies. Maybe some will try it but they won't succeed with it and so won't persist with it for long. John --MS_Mac_OE_3002043464_6600059_MIME_Part Content-type: text/html; charset="US-ASCII" Content-transfer-encoding: quoted-printable Re: In-game advertising (was anti-mod chip / pirating / backups / et= c.) In article <7a9ken$6p37@chuka.playstation.co.uk>, "Rad" <= ;rad@cyberdude.com> wrote:

Example: XYZ Publishing Ltd double their profits from a game because of = in-game advertising, do you really believe that they would pass on this bene= fit to the customers by halfing the price of their next game,  leaving = them with half as much profits as they could have had? No of course not. Ok,= so that wasn't  a great example since there are many other factors inv= olved, but you get the idea.

No way. If advertising does take off within games (& I can see it happe= ning a lot more) it will be a way all companies can make more money. Will th= ey then sit back and try and rake off the profits ? No, because it's a highl= y competitive marekt place, and they will be forced to pass on the benefits = to the consumer to compete.

E.g. you might see more resources invested in developing a game with the he= lp of the additional revenue from advertising. You might see marginal games = released which would otherwise have been dropped as the advertising money sw= ings the decision. You might see cheaper games, upgrades or special editions= as marketing tie-ins (free Kelloggs sponsored platformer with every packet = of Corn-Flakes ?)

Any company that does just sit on extra advertising revenues will be riskin= g being overtaken by the many companies with more innovative, customer-centr= ic, policies. Maybe some will try it but they won't succeed with it and so w= on't persist with it for long.

John --MS_Mac_OE_3002043464_6600059_MIME_Part--