Path: chuka.playstation.co.uk!news From: "Derek da Silva" Newsgroups: scea.yaroze.freetalk,scee.yaroze.freetalk.english Subject: Re: In-game advertising (was anti-mod chip / pirating / backups / etc.) Date: Wed, 17 Feb 1999 14:46:28 -0000 Organization: PlayStation Net Yaroze (SCEE) Lines: 147 Message-ID: <7aeknb$btf7@chuka.playstation.co.uk> References: <7a0a6u$714@scea> <36C40EC4.E4082468@datasys.net> <7a187m$o0v10@chuka.playstation.co.uk> <36C488C0.8DF59CF0@datasys.net> <7a2cd1$2i83@scea> <7a3pvs$7op11@chuka.playstation.co.uk> <36C78CB5.85CD7DDC@hotmail.com> <36C809B2.CA6FC2B0@manc.u-net.com> <7a9ken$6p37@chuka.playstation.co.uk> <7acm12$btf2@chuka.playstation.co.uk> NNTP-Posting-Host: p5Ds09a01.client.global.net.uk Mime-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_NextPart_000_0018_01BE5A84.4CD409A0" X-Newsreader: Microsoft Outlook Express 4.72.3110.1 X-MimeOLE: Produced By Microsoft MimeOLE V4.72.3110.3 Xref: chuka.playstation.co.uk scea.yaroze.freetalk:1222 scee.yaroze.freetalk.english:3545 This is a multi-part message in MIME format. ------=_NextPart_000_0018_01BE5A84.4CD409A0 Content-Type: text/plain; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable >E.g. you might see more resources invested in developing a game with = the >help of the additional revenue from advertising.=20 As long as we don't get any more Cool Spot or Chester Cheetah games, eh? = =20 >You might see marginal games released which would otherwise have been >dropped as the advertising money swings the decision.=20 This would be a good thing, especially if it allowed the release of = foreign or non-mainstream titles which would otherwise be deemed by = publishers to be too risky. >No way. If advertising does take off within games (& I can see it = happening >a lot more) it will be a way all companies can make more money. Will = they >then sit back and try and rake off the profits ? No, because it's a = highly >competitive marekt place, and they will be forced to pass on the = benefits to >the consumer to compete. >John This may prove true of re-releases and b-grade titles etc, but not in = the market which matters - full price games. Publishers aren't likely to pass on benefits (acquired through = advertising or otherwise) to the consumer, because in the full price = games market, publishers do not compete on price. Prices are set at = what the consumer is prepared to pay, and no publisher would break ranks = and drop the price of their latest triple-a title, as it would force = everyone to follow suit and spoil the cosy little conspiracy they've got = going. =20 I also expect there is strong pressure from Sony to maintain game prices = at their current levels. =20 When the (console) industry switched from expensive silicon to CD, = publisher's costs and the risks they faced were substantially reduced. = Aside from paving the way for the introduction of budget labels, It had = no effect on prices. Derek --- --- --- --- --- --- dasi@globalnet.co.uk "one-seven decimal two-eight" ------=_NextPart_000_0018_01BE5A84.4CD409A0 Content-Type: text/html; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable

>E.g. you might see more resources invested in developing a game = with=20 the

>help of the additional revenue from advertising.

As long as we don't get any more Cool Spot or Chester = Cheetah=20 games, eh?

>You might see marginal games released which would otherwise = have=20 been

>dropped as the advertising money swings the decision.

This would be a good thing, = especially if=20 it allowed the release of foreign or non-mainstream titles which would otherwise be deemed by = publishers to be=20 too risky.

>No way. If advertising does take off within games (& I = can see=20 it happening
>a lot more) it will be a way all companies can make = more=20 money. Will they
>then sit back and try and rake off the profits ? = No,=20 because it's a highly
>competitive marekt place, and they will be = forced=20 to pass on the benefits to
>the consumer to compete.

>John

This may prove true of re-releases and b-grade titles etc, but not = in the=20 market which matters - full price games.

Publishers aren't likely = to pass on=20 benefits (acquired through advertising or otherwise) to the consumer, = because in=20 the full price games market, publishers do not compete = on=20 price. Prices are set at what the consumer is prepared to pay, and = no=20 publisher would break ranks and drop the price of their latest triple-a = title,=20 as it would force everyone to follow suit and spoil the cosy little = conspiracy=20 they've got going.

I also expect there is = strong=20 pressure from Sony to maintain game prices at their current = levels. =20

When the (console) = industry=20 switched from expensive silicon to CD, publisher's costs and the risks = they=20 faced were substantially reduced. Aside from paving the way for = the=20 introduction of budget labels, It had no effect on prices.

Derek

--- --- --- --- =20 --- ---

dasi@globalnet.co.uk

"one-seven decimal=20 two-eight"

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